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☆ Why America loves the NFL
  + stars: | 2024-02-08 | by ( Emily Stewart | ) www.businessinsider.com   time to read: +6 min
One, sports fans will go to great lengths (including piracy) to find the content they're looking for. The NFL has done, I think, a really good job of continuing to evolve their product to make it as TV-friendly as it can be. Brian Fuhrer, senior vice president at NielsenThe NFL also benefits from the deference that networks show the league. Broadcast's core audience is typically older, so when NFL games come on in the fall it draws younger viewers back in. But even if things aren't as good for the NFL, they're still going to be pretty good — and a lot better, ratings-wise, than anything else.
Persons: NBCUniversal, Peacock, Taylor Swift, Travis Kelce, reelect Biden, Brian Fuhrer, you've, Singer, They're, Jon Lewis, Patrick Mahomes, Josh Allen, Lamar Jackson, Chiefs —, Lewis, Will Smith's, Ray Rice, Donald Trump, they're, Emily Stewart Organizations: NFL, Kansas City Chiefs, Baltimore Ravens, AFC, Chiefs, Miami Dolphins, Football, Nielsen, NBA, MLB, Sports Media Watch, Buffalo Bills, Detroit Lions, Ravens, Business
☆ YouTube's $2.5 billion deal with the NFL could rock streaming TV advertising in 2023. Experts predict 4 things that will impact the flow of ad dollars next year.
  + stars: | 2022-12-23 | by ( Ryan Joe | Lauren Johnson | ) www.businessinsider.com   time to read: +6 min
Streaming TV ad spend will surge in 2023. The foundation is set for streaming TV advertising to be a huge growth area in 2023. The global media agency Magna Global predicted in its recent forecast that streaming TV ad spend in the US will surge 32.7% next year. Here's what experts — including advertisers, content owners, TV measurement firms, and analysts — think will impact the flow of dollars in streaming TV advertising next year. More advertisers will buy streaming TV ads — and pay higher rates — because of live sports2022 was a boom year for live sports in streaming TV.
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